About Denim and Organic Denim

Denim is a durable, twill-woven fabric traditionally made from 100% cotton. Its distinct diagonal ribbing is created through a weaving process where unbleached yarn (weft) is passed under dyed cotton yarn (warp). This gives denim its characteristic surface color, while the inner side remains white.

Traditionally, denim production has been criticized for its high water usage, harmful herbicides, pesticides, and environmentally damaging dyes. However, advancements in sustainable practices now allow for cotton to be grown using up to 98% less water and without harmful chemicals, resulting in 100% organic, biodegradable denim.

Eco-friendly alternatives such as hemp and lyocell can also be incorporated into denim to further enhance sustainability.